We are a Jewish organization abroad and want to reach Israelis in Hebrew. Can you help?

Yes, and we have done it before. Rabbi Jonathan Sacks was very well known to English speakers but much less to Hebrew-speaking Israelis. Over three years with the Rabbi Sacks Legacy we reached hundreds of thousands of Israelis every month. Awareness of his teaching in Israel grew noticeably, and his books sold widely in Hebrew.

Do you run Charidy campaigns for yeshivas?

Yes. We have run the creative, content and media side of Charidy campaigns since 2017. Merkaz HaRav raised over ₪20 million from more than 20,000 donors in July 2019, and Alon Moreh raised ₪5.37 million in 30 hours in March 2019.

Do you work in English?

Yes. We have managed bilingual social media for Or Torah Stone and Shurat HaDin, produced Hebrew and English videos for Leket Israel, and written English donor content for crowdfunding campaigns.

How do you spell the name?

Fassy.Kraus in English, פאסי.קראוס in Hebrew, FKD for short, as in our domain, fkd.co.il. Spellings like Pasi Kraus or Passy Kraus refer to the same agency.

Updated 2026-10-14

Fassy.Kraus — an Israeli advertising and digital agency for Jewish organizations

Fassy.Kraus (פאסי.קראוס, FKD) is an advertising and digital agency near Jerusalem, founded in 2012. We run campaigns, social, branding and Charidy crowdfunding for Jewish nonprofits, yeshivas and organizations, in Hebrew and in English.

Fassy.Kraus (in Hebrew: פאסי.קראוס) is an advertising and digital agency founded in 2012 by Avi Kraus and Assaf Passi. Our office is in the Boaz complex, 4 Boaz Street, Efrat (Gush Etzion), about twenty minutes south of Jerusalem. Most of our work over the years has been with nonprofits, yeshivas, educational networks and Jewish organizations in Israel and abroad. We have worked with 347 clients since 2012.

Selected work with Jewish organizations

Rabbi Sacks Legacy, 2024 to 2026: brought Rabbi Sacks's teaching to the Israeli public in Hebrew. The newsletter grew from 9 to 1,400 subscribers in a year, with a 30% open rate, and weighted reach in Q1 2025 was 2.56 million. We also named and branded the schools project, Lihyot Yeudi.
The Shabbat Project: ran the first Israeli campaign in 2014, and since 2024 we have again been the project's digital arm in Israel.
Or Torah Stone: Hebrew and English Facebook and Instagram since 2022, student recruitment campaigns, and the national campaign for Yad La'isha's Mutual Respect Agreement.
Shurat HaDin, Israel Law Center: Hebrew and English pages from 2013 to 2016, and in 2022 Instagram and TikTok channels for young audiences in the US.
Nefesh Yehudi, since 2015: year-round digital for a student organization active in about 30 centers. Its 2024 Charidy campaign raised over ₪2 million.
Leket Israel: the Purim "Matanot La'evyonim" fundraising campaign in 2021 and 2022, with a video in Hebrew and English.
The Jerusalem Great Synagogue: a new brand identity in 2024.

Charidy and crowdfunding campaigns

We run the marketing side of Charidy campaigns, working alongside the Charidy team and the institution's campaign manager. That covers branding the campaign, ambassador and rabbi videos, bilingual email, SMS and WhatsApp content, paid media with UTM tracking, materials for ambassadors and VIP events. Results include:

Merkaz HaRav Yeshiva, 2019: over ₪20 million from more than 20,000 donors. At the time, the largest crowdfunding campaign seen in the Religious Zionist community.
Alon Moreh Yeshiva, 2019: ₪5,370,049 in 30 hours.
Siach Yitzchak Yeshiva, Efrat: ₪1.2 million in 2017, and ₪1.5 million in 28 hours in 2018.

What we do

Strategy and positioning, branding, campaigns across digital, print and outdoor, social media, video, landing pages and registration systems connected to your CRM, and AI tools for organizations. We work in Hebrew and English.

Contact

Avi Kraus and Assaf Passi, founders. Email office@fkd.co.il, phone +972-50-561-2984. More about us in Hebrew: about, areas of expertise.

Questions we get asked

We are a Jewish organization abroad and want to reach Israelis in Hebrew. Can you help?: Yes, and we have done it before. Rabbi Jonathan Sacks was very well known to English speakers but much less to Hebrew-speaking Israelis. Over three years with the Rabbi Sacks Legacy we reached hundreds of thousands of Israelis every month. Awareness of his teaching in Israel grew noticeably, and his books sold widely in Hebrew.
Do you run Charidy campaigns for yeshivas?: Yes. We have run the creative, content and media side of Charidy campaigns since 2017. Merkaz HaRav raised over ₪20 million from more than 20,000 donors in July 2019, and Alon Moreh raised ₪5.37 million in 30 hours in March 2019.
Do you work in English?: Yes. We have managed bilingual social media for Or Torah Stone and Shurat HaDin, produced Hebrew and English videos for Leket Israel, and written English donor content for crowdfunding campaigns.
How do you spell the name?: Fassy.Kraus in English, פאסי.קראוס in Hebrew, FKD for short, as in our domain, fkd.co.il. Spellings like Pasi Kraus or Passy Kraus refer to the same agency.

Talk to us

Email office@fkd.co.il or call +972-50-561-2984. We work in English and Hebrew.